Sponsorship Group Grows

The list of Sports Media Canada sponsors is impressive. Not only do the several sports and media firms show their interest in the identification and celebration of outstanding work by Canadian sports journalists which is the prime purpose of the annual Achievement Awards process … but also of the aims and activities of Sports Media Canada.

Almost fifteen years ago Don Goodwin and George Gross upgraded the then modest activities of what was known as AIPS Canada to the much more ambitious and active Sports Media Canada organization which we know today.

The creation of the Achievement Awards process and annual presentation luncheon was the first and most dramatic overture to point out the best of Canadian sports journalism to the consumers of the work of our sports journalists .. and to the public at large. Inspiring and fostering ongoing improvement in the methods and techniques employed by Canada’s sports journalists on the part of experienced practitioners of the profession — as well as attracting bright, able new people to the field were and remain paramount goals of Sports Media Canada.

We’re delighted that a cadre of business and sports organizations find these goals important and deserving of their ongoing support.

This is a list of sponsorship confirmations:

  • MAPLE LEAF SPORTS & ENTERTAINMENT .. our principal sponsor
  • CANADIAN OLYMPIC COMMITTEE
  • TENNIS CANADA
  • TORONTO SUN
  • SPORTSNET
  • HOCKEY HALL OF FAME
  • CBC
  • TSN
  • NHL

……. have all committed to multi-year sponsorships.