Rogers Cup Well Covered

Toronto, August 20 — The men’s Rogers Cup staged in Montreal this year was an ‘artistic’ and financial success. A great field (all the best in the sport) contributed to a week of tennis of as high quality as any men’s tournament this year and fan response set a new attendance record for the event.

The women’s Rogers Cup brought the cream of the Sony Ericson WTA Tour to the Rexall Centre in Toronto this week and where the men’s event concluded with the all of the top 8 seeded players making it to the quarter finals (a handicapper’s dream) early upsets of top players was an exciting feature of play in Toronto.Media-Room-2009
Once again the George Gross Media Centre was constantly humming with writers, broadcasters and photographers flocking to the tournament to relay results, commentary and opinion to the four corners of the globe — and especially to the home towns of the hundred or so players who started the week in search of the Rogers Cup singles and doubles titles.
Among the most interested of the international contingent of media on hand for the Rogers Cup were the representatives of Belgium’s three biggest papers who were specifically following Kim Clijsters – making the next step on her return to the WTA Tour after a two year layoff to start her family.

Frances’s prominent daily sports publication L’Equipe has two staffers assigned to the event and photographers abound with Agence France Presse, Getty Images, Reuters, CP, UPI all lugging their ever larger lenses to courtside each day alongside a phalanx of local lensmen.

No event is complete without photogrpahers.

No event is complete without photogrpahers.

About 330 writer, broadcaster, photographer journalists were accredited by Tennis Canada for the Toronto Rogers Cup plus full technical crews to service the telecasts transmitted from the Rexall Centre by TSN, CBC, RDS, SRC, ESPN and The Tennis Channel.
One of the most vigorous coverage groups represents the ethnic media in Ontario — both TV and Print. The Italian, Russian, Spanish, Chinese, Indian, Serbian, African and Caribbean communities are all represented by either TV, print or blog correspondents. There are also accreditations held by a Polish tennis magazine, Rumania’s Open Tennis magazine and Sport Express, Russia’s daily sport publication.

Few regular sports events in Canada attract greater media coverage participation than the Rogers Cup in Montreal and Toronto.