Sportsnet at the Olympics

To provide a compact daily review of what’s happening at the London 2012 Olympic Games, Sportsnet’s Connected is set up in the UK to bring Canadians live coverage from downtown London from July 27 to Aug. 12.

Host Ken Reid will anchor Connected’s coverage from London at the Sportsnet studio located on the River Thames, with spectacular views of the iconic Tower Bridge in the background. Coverage kicks off on Friday, July 27 at 10 p.m. ET / 7 p.m. PT on Sportsnet East, Ontario, West and Pacific, immediately following the Opening Ceremony.

Reid will host a live two-hour edition of Connected every night at 5 p.m. ET/2 p.m. PT starting Saturday, July 28.  Connected will keep fans in-the-know regarding all things 2012 Games-related, including highlights and recaps of each day’s events. Sportsnet reporter Ian Mendes will also file daily reports and features from London.

Connected on location at London 2012 complements Sportsnet’s 252.5 hours of live event coverage as part of Canada’s Olympic Broadcast Media Consortium.  Other Rogers media properties that are official London 2012 broadcasters within the Consortium are OMNI Television (103 hours of event coverage), OLN (170 hours of event coverage), and Rogers Radio, which will air a daily hour-long highlights show, updates three times an hour every day during the Games, and dedicated London 2012 coverage during Prime Time Sports with Bob McCown from 6 to 7 p.m. ET each day.